About Us - 1st Blog!

At Innomineral Cosmetics we believe makeup should be simple and beautiful.

Innomineral brings you beautiful makeup blended only from high quality minerals that are safe, good for you and look beautiful on your skin.

Our Mission at Innomineral is to offer natural makeup to women so they don’t have to worry about what they put on their skin—they can just be beautiful!  

Our Vision for Innomineral is to offer a fully comprehensive line of makeup and body products anyone can use and know the ingredients will not interfere with their health.

Our makeup is crafted by hand and made in small batches, ensuring quality and care in the process. As our company grows, we will be able to offer a larger selection of products to meet your beauty needs.  Stay in touch to see our offerings as we release them in planned phases for each beauty milestone we reach!

Innomineral, originally known as Innocence Mineral Cosmetics, was founded in 2006 with a creative vision to provide women of all skin types and ethnic backgrounds beautiful natural makeup. We are located in Calgary, Alberta, a fresh and vibrant city at the Foothills of the Rocky Mountains.  

Innomineral has worked hard over 10 years carefully formulating our cosmetic products and finding color favorites.  This was done by looking for the best minerals to develop a quality product and trying custom blends on customers to get just the right shade.  We have always listened to our customers, and it is their feedback that has allowed us to perfect our formulations, which have become favorites and must-haves!

Michelle Woeckener, president of Innomineral Cosmetics fell in love with mineral makeup when she saw how beautiful and natural the pigments are.  She was tired of reading labels on the back of products for so-called “natural” or “organic” makeup lines which often still contained skin irritants or harmful ingredients.  She has taken the established Innomineral Cosmetics line and re-imagined it for today’s woman. As a mother of two, Michelle understands how busy life is, which motivates her desire to make feeling beautiful a worry-free process.

Innomineral wishes to help you celebrate your beauty by putting your health first.  You are beautiful, let us help you love your skin!